In traditional retail, products often pass through multiple hands — each one adding a markup. That can mean price tags that soar far above the true cost of materials and craftsmanship. At Belavi Copenhagen, we believe in honesty and clarity, not inflated numbers. We don’t want you to pay extra just to cover a chain of intermediaries. That’s why we’ve chosen to skip the middlemen entirely. Because fair pricing should feel natural — not like a luxury.

By selling directly to you, we keep prices aligned with the actual value of our designs. This way, you’re investing in quality — not unnecessary markups. It’s a choice rooted in respect for both the product and the people buying it. We’d rather earn your trust than charge for illusion. Transparency, to us, is more than a buzzword — it’s a principle. And it’s what lets us focus on what really matters: creating better eyewear for you.